Kamat's Potpourri Kamat Research Database  
Kamat's PotpourriNew Contents
About the Kamats
History of India
Women of India
Faces of India
Indian Mythologies
geographica indicaArts of India
Indian Music
Indian Culture
Indian Paintings
Dig Deep Browse by Tags
Site Map
Historical Timeline
Master Index
Research House of Pictures
Stamps of India
Picture Archive
Natives of India
Temples of India
Kamat Network
Blog Portal

(Keyword Search)

Inside The Home Theatre. The Hyper-Real World Of Television In India

Title:Inside The Home Theatre. The Hyper-Real World Of Television In India
Author:Shanti Kumar
Publication:South Asian Popular Culture / Routledge, part of the Taylor & Francis Group
Enumeration:Vol. 2, No. 2 pp. 127 - 144 , October 2004
Abstract:This paper deconstructs the representations of state-of-the-art colour television sets in India through close textual analysis of print advertisements that appeared in leading national news magazines such as India Today from 1991 to 2001. It argues that the advertisements are indicative of the innovative strategies - such as the home theatre - that are being used by leading manufacturers in the Indian electronics industry to promote television as a technology capable of bringing the outside world inside the home.

Source of Abstract: Provided by Publisher


Kamat Reference Database

Kamat's Potpourri Research Database Abstracts


© 1995-2013 Kamat's Potpourri All Rights Reserved. Do not reproduce without prior permission. Some disclaimers apply