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Making 'Miss India': Constructing Gender, Power and The Nation

Title:Making 'Miss India': Constructing Gender, Power and The Nation
Author:Susan Runkle
Publication:South Asian Popular Culture / Routledge, part of the Taylor & Francis Group
Enumeration:Vol. 2, No. 2, pp. 145 - 159 , October 2004
Abstract:This article, based upon the author's intensive participant observation at the 2003 Miss India pageant's month-long training programme for contestants, addresses how the pageant has emerged as a site for the creation of a new kind of woman in the post-liberalisation sphere. Under the guidance of leaders of the Indian fashion, film and beauty industries, Miss India contestants learn how to construct gendered identities in a process that closely resembles Foucault's notion of the panopticon while simultaneously reflecting greater global power structures.

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