Kamat's Potpourri Kamat Research Database  
Kamat's PotpourriNew Contents
About the Kamats
History of India
Women of India
Faces of India
Indian Mythologies
geographica indicaArts of India
Indian Music
Indian Culture
Indian Paintings
Dig Deep Browse by Tags
Site Map
Historical Timeline
Master Index
Research House of Pictures
Stamps of India
Picture Archive
Natives of India
Temples of India
Kamat Network
Blog Portal

(Keyword Search)

Consuming Colonialism: The Strange Case For The Marketing Of Empire

Title:Consuming Colonialism: The Strange Case For The Marketing Of Empire
Author:Sara Hallisey
Publication:South Asian Popular Culture / Routledge, part of the Taylor & Francis Group
Enumeration:Vol. 2, No. 1 pp. 55 - 68 , April 2004
Abstract:Although, initially, Britons at 'home' and abroad in the nineteenth century experienced empire through the writing of the time, present-day readers have gone beyond the textual medium to revisit British India again through the contemporary marketplace. From the pashmina shawl, the furniture of Pottery Barn, to Hollywood epics, 'India', in all of its imperial domestic glory, is everywhere. This essay explores the current North American retail marketing trend of home furnishings that have been termed 'British Colonial' in style and appearance, considering, in particular, the exclusive nature of both the products and the target audience to which they are being sold and the rationale for the resurgence of such commercial interest in Queen Victoria's empire.

Source of Abstract: Provided by Publisher


Kamat Reference Database

Kamat's Potpourri Research Database Abstracts


© 1995-2018 Kamat's Potpourri All Rights Reserved. Do not reproduce without prior permission. Some disclaimers apply