Computing, Libraries, Tennis, India & other interests of Vikas Kamat
|How to implement More-Like-This|| |
| "More Like This" Technology|
(and some wisdom on implementing "Bottom of the Page™")
(More-Like-This) features are not so easy to implement if they are conceived as
afterthought to creation of content. In our content management system (CMS), we use keywords to associate and
group related content and pictures. But there is much more to MLT than
simple keyword based associations.
This week, Hiryoung
and I have started a new initiative that we call eXtra. The project is to
develop associative technology and tools that will suggest products and links
based not on human intelligence, but based in acquired heuristics.
of the parameters to consider:
- Aliases -- The software must learn Ganapati and Vinayaka are same.
- Page Rank™ing -- the more the page is linked, it is more
relevant, the more a page or product is referenced, it is more relevant
- Physical proximity -- this is a very important parameter, building
on human intelligence. We can safely say all the files in a folder (or
products on one shelf at a store) are related to each other in some way.
As always, the commercial interests would collide with the academic
interests of this effort. So we'd have to consider ranking a sponsor higher than
the computed value of his link.
On some pages at Kamat's Potpourri (example),
if you scroll down (hence the name Bottom of the Page), you will see a
prototype of this experiment. I am surprised at the relevancy already!
The Content Heuristics
|(Comments Disabled for Now. Sorry!)||First Written: Friday, July 11, 2003|
Last Modified: 7/15/2003
|This is how I surf the web. Turns out
creating your own start page beats all portals, back-flipping,
personalized corporate pages, and book-marking tools.