A businessman has written a thank you letter (yes, a letter, as in with paper and pen!) for the business tip I gave on how to handle more customers than you can, and asked for more such tips. So here it goes:
When you don't sell something, sell it for a song
My family has sold clothes for over a hundred years now, and it is mandatory for boys of the family to serve an apprenticeship in the shop. This happened when I was twelve years old - One villager bartered very hard to bring down the price of a saree. He claimed that the same saree was being sold for a lower price in a competitor's shop.
The Customer -- "Can you reduce the price of the saree to 30 bucks please? That's the price in the other shop on the next street".
My uncle --"No Sir, they may appear same, but our product is of higher quality. We sell it for 45 bucks to others, but since you are a regular customer, I discounted it to 40"
Customer --"Can you reduce the price of the saree to 30 bucks please? That's the price in the other shop on the next street".
My uncle -- "Why don't you buy it there then?"
Customer -- "He is out of stock today".
My uncle -- "Oh! When we are out of stock, we sell this saree for ten bucks!!"
See Related Topics:
• The Story of the Saree
• Stories on Saree Selling at Kamat Shop.
