Kamat's Potpourri Media Kit
First Online: February 22, 2004
Page Last Updated: January 01, 2015
This information page has been created for advertisers
seeking more information on how to advertise on Kamat's Potpourri.
Ready to place an order? Advertise
Why Advertise on Kamat's Potpourri ?
Kamat's Potpourri is one of the most respected websites on
India compiled by distinguished scholars and researchers. All of the
contents of Kamat's Potpourri are original and are exclusive to Kamat's
Potpourri, and cannot be found anywhere else.
Kamat's Potpourri is one of the few websites whose content
and traffic has linearly grown for the last thirteen years (started in
See a Profile of Kamat's Potpourri
Who Reads Kamat's Potpourri ?
Over five million page views (December 2005) are served every month by
servers on Kamat network (includes Kamat.com and Kamat.org). Our search
engines are very popular among academicians and photo researchers. Due to
the durability (Kamat's Potpourri contains no news or weather) of our
content, our pages are ranked very highly on search engines (see for
While audience of Kamat's Potpourri is varied, the most
passionate of our readers (information collected via a voluntary survey
of 5000 respondents)
are highly educated and have very high disposable incomes. Over 65% of
those who surveyed said that they had book-marked Kamat's Potpourri in
Kamat's Potpourri also gets a lot of transient traffic. For 35% of users it is the
first time visit.
As per the survey, 65% of readers were male, 70% had college
degrees or better education, 10% were in senior management with 48% in
professional careers like medicine or engineering, and 62% were in
Kamat's Potpourri can be targeted towards passionate as well as transient
Traditional banner advertising on Kamat's Potpourri is
provided through our ad. agency, Burst!
Media. and OpenX. If you are a large buyer, and
need sophisticated targeting or reports on effectiveness of a campaign,
your banners must be served through Burstmedia's ad. server.
A limited banner advertisements on specific pages are
available on a fixed month cost. Please contact us with your specific
We were one of the first to introduce non-intrusive, but
relevant text advertisements on our pages.
The "Bottom of the page" text ads are
sold on a monthly basis, and prepayment is required. At this time, four
tiers are available depending on the depth of coverage and weight of the
links. Prices start at $30/month
Buy Advertising on Kamat's Potpourri
Acceptance Guidelines for Text Messages
Please allow for sufficient time for all the pages to be
updated with the campaign.
Prepayment is required on all campaigns. Advertising
on Kamat's Potpourri might have the side-benefit of upgrading your ranking
in search engines (specifically on Google, due to the way they compute
their PageRank), but that should not be your prime motivation, and
we reserve the right to refuse a campaign (proportional refunds will
be made in case of cancellations).
We follow industry's best practices. That means
no ads for banned drugs, no negative campaigns, no superlatives, no
trademark infringements etc.
Advertising rates fluctuate. Our commitment is only for the pre-paid duration.