| What People are Buying at Kamat.com|
Like many other websites we also have many links to Amazon.com that pays us a
small fee when people buy goods after clicking on the link. Although
I don't know who bought what, Amazon sends me a report of which items were sold
and by how much. Here are the top five items that our patrons bought in the last
What People are Searching for via our Nosy
Merging Content with Commerce
Integrating third party products with content-rich websites is a pain,
since there is no easy way to keep the inventory, promotions, and prices in sync
with the production and scheduling of content publication. Many people have
implemented many solutions (remember AltaVista's much ridiculed idea?), but
there really isn't a content website that has succeeded in tight integration of
commerce with content.
IMO the solution lies in a combination of human intelligence and
sophisticated web-services technology. Before a story goes online, the
editor, a human, should perform a search of all possible products relevant
to the story and build a custom promotion that is embedded in the story.
However, this is a very, very expensive process without much ROI. Amazon
recently gave announced a $5000 prize for tools to make this process easy.
Meanwhile, I have added a custom predicate to our Content Management
If I write [[Amazon <ProductID>]] or [[Amazon <keywords>]], the CMS
will insert appropriate links after searching the catalog for any available products. Due to the nature of our site I do not insert
product pictures, prices, or reviews, but that is something plausible with
the new Catalog WebService that Amazon has introduced recently.
|(Comments Disabled for Now. Sorry!)||First Written: Tuesday, December 10, 2002|
Last Modified: 12/10/2002