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Vikas Kamat
 Vikas Kamat is a programmer- entrepreneur living in Birmingham AL. This blog is a complex mix of Indian culture, life in southern USA, computer sciences, and sports. Opinions are his own.
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Best of AnthoBLOGy

Unripe Revolution
Rooster's Dharma
Don't Know Jack
No Love for Condi
Blogger's Block
Father of  the Bride
TinTin's Diary - I
TinTin's Diary II
Hate Bollywood
Child Labor
M.F.Husain Guilty
Marathi & Konkani
Artist's Daughter
India's First IT Guru

 

Computing, Libraries, Tennis, India & other interests of Vikas Kamat

'

What are other people upto? Durable Link to this BLOG
What People are Buying at Kamat.com

Like many other websites we also have many links to Amazon.com  that pays us a small fee when people buy goods after clicking on the link.  Although  I don't know who bought what, Amazon sends me a report of which items were sold and by how much. Here are the top five items that our patrons bought in the last two months.

See Also:
• What People are Searching for via our Nosy Surfer

Merging Content with Commerce

Integrating  third party products with content-rich websites is a pain, since there is no easy way to keep the inventory, promotions, and prices in sync with the production and scheduling of content publication. Many people have implemented many solutions (remember AltaVista's much ridiculed idea?), but there really isn't a content website that has succeeded in tight integration of commerce with content.

IMO the solution lies in a combination of human intelligence and sophisticated web-services technology.  Before a story goes online, the editor, a human, should perform a search of  all possible products relevant to the story and build a custom promotion that is embedded in the story. However, this is a very, very expensive process without much ROI. Amazon recently gave announced a $5000 prize for tools to make this process easy.

Meanwhile, I have added a custom predicate to our Content Management System. If I write [[Amazon <ProductID>]] or [[Amazon <keywords>]], the  CMS will insert appropriate links after searching the catalog for any available products. Due to the nature of our site I do not insert product pictures, prices, or reviews, but that is something plausible with  the new Catalog WebService that Amazon has introduced recently.


(Comments Disabled for Now. Sorry!)First Written: Tuesday, December 10, 2002
Last Modified: 12/10/2002

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